If you are in a business whose customers are "The Public", you need two things you probably do not now have.
1. A quick way for customers to find you, using only their mobile device. Their iPhone, Android, Samsung, all mobile internet devices.
This "quick way" is NOT a website, which you probably already have. It's one or more of these -- Google Ad, Google+, Facebook.
2. Then, a short video, with audio, to show them that your business offers exactly what they are looking for.
Videos of Life will help you with both.